How would Ad Retargeting impact my marketing? and when is right to use it?

Impact of Ad Retargeting on Marketing Perhaps while surfing the web, you’ve noticed a certain ad following you around the Internet as you move from website to website. And lo and behold, it’s an ad for a website you’ve visited recently. How did they know?!! This practice is called “ad retargeting.” If a surfer clicks on a pair of skinny jeans on one site, what better way to advertise said jeans than to show them again and again to someone who was already interested enough to view them? Markers or Browser Cookies: They Are Out There Hansel and Gretel of fairy-tale fame left breadcrumbs behind them as they walked through the forest so that they would be able to find their way home. Internet surfers leave behind cookies or small pieces of text behind as they surf the net, unintentionally. Some cookies are generated by the websites a person visits, so if you check out backpacks at LL Bean, they will store data about your visit on a cookie that then sits in your computer. Other c
http://www.mttbplatinum.com/how-would-ad-retargeting-impact-my-marketing-and-when-is-right-to-use-it/