What is the value of the hashtag on Twitter marketing? and how to use it

Twitter Marketing: The Essential Hashtag Twitter is a powerful (and free) marketing platform that you can leverage right now to gain new passionate brand ambassadors. One of the most important tools to that end is the hashtag. By making proper use of the hashtag, you can dramatically expand your reach. History The origin of the hashtag goes all the way back to ancient Romans. They used a similar tag to denote weights and other units of measure. This is why today, the hashtag is referred to as the “pound sign.” More recently, the sign saw use in assembly language, and then in IRC Internet groups. It was in the latter that the hashtag found its modern-day calling. Computer-savvy users in the early ’90s began to use the sign as a way of organizing chats by topic. Computer engineer and Firefox advocate Chris Messina pressed Twitter to adopt the hashtag in a similar capacity early on in the site’s history. Usage Clever Twitter marketers use the hashtag to organize their tweets arou
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